Staylive enhances Warner Bros. Discovery Sports’ cycling portfolio’s reach

This agreement with WBD Sports has granted Staylive the rights to stream a wider range of cycling events, including Giro d'Italia..

Staylive, a leading provider of live streaming solutions, has expanded its partnership with Warner Bros. Discovery Sports Europe, an American multinational mass media and entertainment conglomerate.

This agreement has granted Staylive rights to stream a wider range of cycling events, including the renowned Giro d’Italia, one of cycling’s esteemed Grand Tours.

The partnership strengthens an existing collaboration between the two companies. Previously, Staylive successfully delivered live streams of the WHOOP UCI Mountain Bike World Series for WBD Sports Europe.

This expansion allows WBD to leverage Staylive’s global streaming platform to reach a wider audience for its cycling content. Staylive’s expertise in handling the technical intricacies of live-streaming major sporting events worldwide ensures a seamless viewing experience for fans around the globe.

Matt Parker, CCO Staylive, said, “This early expansion with Warner Bros. Discovery Sports Europe not only underlines our robust platform capabilities but also highlights our shared commitment to providing sports enthusiasts with unparalleled access to premium cycling events. Our technology ensures that every fan experiences the thrill of live competition with the highest streaming quality, regardless of their location.”

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, added, “We’ve been working with Staylive to further expand the reach of our world-leading live sports coverage to new audiences around the world as part of our continued drive to ensure fans can access their favorite sports, athletes and stories wherever they are. We welcome the new opportunity our expanded partnership with Staylive brings to support us in scaling coverage of one of the world’s greatest cycling races to even more viewers worldwide.”

Staylive, a streaming solutions company founded in 2013, has become a leader in live sports broadcasting. The broadcast media production entity delivers over 1,500 events weekly, catering to a global audience. The media giants’ technology empowers organizations of all levels, from local sports clubs to prestigious international federations, to share their events with fans around the world.

Warner Bros. Discovery (WBD) Sports Europe is a sports powerhouse, reaching millions across Europe with channels, streaming services, and events. The media conglomerate is the go-to for major events like the Olympics and Grand Slams, offering a one-stop shop for everything from cycling to Formula E.

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