The Pakistan Super League (PSL) team, Peshawar Zalmi have inked a partnership extension with the Chinese electronics company, TCL Technology.
In this renewed deal, for the seventh consecutive year, the brand will continue to remain the official TV partner of the side for the upcoming PSL 2024.
The team via its social media handles, announced the extension with the caption, “Thrilled to announce @tcl_pakistan as Peshawar Zalmi’s Official TV Partner for #HBLPSL9. This marks our seventh consecutive year together, reinforcing our strong collaboration.”
TCL Electronics is a Chinese company based in Huizhou, Guangdong Province, that produces, develops, and designs small electronic devices, televisions, cell phones, and air conditioners. It was the second-biggest television producer in 2019 based on market share, having ranked 25th in the globe in 2010 for consumer electronics.
Before this deal, the side also developed commercial ties with Khyber TV Channel, Gym Armour, Haier and Dawn Media Group.
The team led by Babar Azam will be looking to recreate success from the 2017 season. The Zalmis will square off in their season opener against Quetta Gladiators on February 18 at Lahore’s Gaddafi Stadium.