The National Football League (NFL) team, New York Jets (NYJ) have announced a multi-year partnership with VitaCholine, a leading producer of the essential nutrient choline from Balchem Human Nutrition and Health.
The agreement has designated VitaCholine as the official proud partner of the professional American football team based in New York.
Notably, the Jets also secured territorial rights in the United States and the United Kingdom along with being a presenting partner of the Jets road games.
Jeff Fernandez, Vice President of Business Development + Ventures at the New York Jets, said, “This exciting new partnership with VitaCholine is unlike any other brand collaboration that we have ever conducted. There is a renewed awareness of nutrition and self-care emerging all around us, and VitaCholine, along with its parent company Balchem, are committed to making the world a healthier place. It is rare to have the opportunity to align with such an innovative company who are also leaders in corporate responsibility. We believe their message will resonate with Jets fans and serve to help improve the well-being of so many in our market.”
Dominik Mattern, Vice President Marketing, Business Development and Science at Balchem, said, “This is a pivotal moment for both choline and particularly VitaCholine, as awareness of the many health benefits of the essential nutrient continues to expand. Choline’s crucial role in pregnancy has been well-established by experts. Now, with emerging clinical evidence showcasing its positive effects on adult mental performance and physical wellness, it’s an ideal time to embark on this dynamic partnership with the New York Jets. Their vibrant energy mirrors the vitality and dynamism of our brand and the city they represent.”
Balchem develops and sells speciality ingredients used in various industries for improved health and well-being. The developer has been around for over 55 years and offers a variety of products, that impact both human and animal health. The company has a reach that extends to food, nutritional supplements, animal feed, and even pharmaceuticals. Balchem operates through three main sections: Human Nutrition & Health, Animal Nutrition & Health, and Specialty Products.
VitaCholine is a type of choline made by Balchem. It’s known for being a high-quality choline source, often used in infant formula and pregnancy supplements.
Recently, the Jets announced a multi-year partnership with TicketManager, a ticket management platform, as the team’s official corporate ticket manager.
The Gang Green will aim to make a strong showing in the upcoming season. They compete in the AFC East division and the new season kicks off on September 5, 2024.