As per the extension, Performax Activewear has been named the official partner of MI for the IPL 2023.
The franchise from the city of dreams announced its brand new affiliation through its social media platforms.
Performax Activewear is an Indian sports apparel company, coming from the house of Reliance Industries Limited (RIL). The brand manufactures a wide range of sportswear, equipment, and accessories for football, cricket, tennis, badminton, running, cycling, and many other athletic and physical activities. The entity also had a great history of partnership with the teams such as Jaipur Pink Panthers and Chennayin FC.
Previously, the Mumbai-based unit added entities such as Dream11, USHA International, DHL, IDFC FIRST Bank, EUME, Jio, Astral Pipes, JioCinema, Acko, Royal Challenge, TeamViewer, and Reliance Digital to its sponsorship portfolio.