Mumbai Indians label EUME as official merchandise partner

MI will commence their IPL 2023 journey against RCB at the M. Chinnaswamy Stadium on April 2.

The Indian Premier League (IPL) team, Mumbai Indians (MI) have signed a new sponsorship deal with the travel luggage brand, EUME.

With the affiliation, EUME has been named the Rohit Sharma-led side’s official merchandise partner for IPL 2023.

Naina Parekh and Pranay Parekh launched the luxury travel and lifestyle luggage company in India. The company uses cutting-edge and economic methods to make stylish backpacks, bags, and laptop sleeves. Prior to this deal, the brand also inked sponsorship associations with Delhi Capitals (DC) and Kolkata Knight Riders (KKR).

EUME focuses on providing multifunctional everyday accessories with practical innovation. The company specialises in producing designs with lots of features and functionality for each customer. The brand’s goal is to make its user’s journey better from door to door by providing the best travel comfort and packing organisation features for security, style, and convenience. The necessity for harmony between all living and non-living things gave rise to EUME.

To further this goal, the brand’s designs are futuristic and forward-thinking. EUME is a dependable and trustworthy travel companion that wants to surpass current standards as well as set new ones. EUME is not just another accessory company; it is a brand that is constantly changing, always finding solutions, never hesitant to revolutionise, and always synergistic.

Meanwhile, the Mumbai-based side also inked agreements with IDFC FIRST Bank, Cybeart and Bisleri, as well, for the upcoming edition.

Last year, the franchise had a disastrous season, winning only four of its 14 games. But the Mumbai-based team will definitely try to bounce back this year. MI will commence their IPL 2023 journey against Royal Challengers Bangalore (RCB) at the M. Chinnaswamy Stadium on April 2.

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