In this agreement, the brand has been labelled as the official partner of the five-time champions for IPL 2023.
On September 5, 2016, Viacom18 debuted JioCinema, an Indian OTT streaming service. JioCinema provides its users access to a vast library of films, web series, and sports in various genres and languages.
Along with JioCinema, the Mumbai-based team also partnered with Dream11, USHA International, DHL, IDFC FIRST Bank, EUME, Jio and Astral Pipes. The Rohit Sharma-led team is set to begin its IPL 2023 campaign against Royal Challengers Bangalore (RCB) on April 2 at the M. Chinnaswamy stadium in Bangalore.