The five-time winners of the Indian Premier League (IPL), Mumbai Indians (MI) have signed a partnership with the packaged drinking water entity, Royal Challenge.
Following the association, Royal Challenge has been named the official partner of MI for IPL 2023.
The Mumbai-based franchise announced its new partnership through its Instagram platform.
Royal Challenge is a premium packaged drinking water brand that is owned by United Spirits Ltd (USL), that hails from Bengaluru, Karnataka. It helps people to nullify their thirst and re-energise and rejuvenate their bodies. The entity has also made partnership with other IPL teams such as Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH).
Previously, the Mumbai-based outfit also added companies such as Dream11, USHA International, DHL, IDFC FIRST Bank, EUME, Jio, Astral Pipes, JioCinema, and Acko to its sponsorship portfolio.
The Rohit Sharma-led side will start its 2023 season against Royal Challengers Bangalore (RCB) on Sunday, April 2 at the M. Chinnaswamy Stadium in Bengaluru.