Following the association, Royal Challenge has been named the official partner of MI for IPL 2023.
The Mumbai-based franchise announced its new partnership through its Instagram platform.
Royal Challenge is a premium packaged drinking water brand that is owned by United Spirits Ltd (USL), that hails from Bengaluru, Karnataka. It helps people to nullify their thirst and re-energise and rejuvenate their bodies. The entity has also made partnership with other IPL teams such as Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH).