The all-new professional cricket league in the United States (US), the Major League Cricket (MLC) has announced a partnership with Abound, a premium NRI membership app from the Times of India Group.
Following this deal, the brand is set to serve as the official partner for the inaugural season of MLC.
An elite software by Times of India, Abound was created specifically for the Indian community in the US to enable them to live fully borderless lives. Users may easily transfer money to India with Abound at incredibly competitive exchange rates, assuring the most possible value for their transactions. Additionally, Abound offers a special chance to earn cash back rewards on regular grocery and shopping expenses.
Nishkaam Mehta, CEO of Abound, said, “Our focus at Abound is to enable Indian expats and the broader South Asian community to live their best lives and this partnership will allow us to connect with a passionate cricket audience in the United States, offering them exclusive benefits, rewards and cashback through our platform.”
Sameer Mehta, Co-founder, Major League Cricket, said, “We’re delighted to partner with Abound and provide special Major League Cricket offers to their membership base. We know how much their users love cricket and will be thrilled to experience world-class T20 matches live in North Texas and North Carolina this summer during the historic inaugural Major League Cricket season.”
In the MLC, Seattle Orcas, MI New York, Texas Super Kings, Washington Freedom, San Francisco Unicorns, and Los Angeles Knight Riders will compete against each other for the ultimate prize.
The inaugural campaign will be contested in a round-robin format, with the top four teams participating in a series of playoff games and a final match on July 30 to determine the winner.
Faf du Plessis, Akeal Hosein, Mitchell Santner, Wanindu Hasaranga, Marcus Stoinis, Quinton de Kock, Wayne Parnell, Anrich Nortje, and Marco Jansen are among the top players scheduled to participate.
Prior to Abound, the MLC also developed sponsorship deals with Mera Hoardings, Betbricks7, SPORTENG and Royal Brand.