The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have secured Cadbury Dairy Milk, the iconic British milk chocolate brand produced by Cadbury, as the official goodness partner.
Cadbury Dairy Milk, a globally recognized chocolate bar renowned for its creamy texture and delightful taste, has been a cornerstone of British confectionery since its introduction in 1905. As the flagship product of Cadbury, a company with a rich heritage dating back to the 19th century, Dairy Milk has remained a favourite among chocolate enthusiasts worldwide. Originally a family-owned business, Cadbury has evolved into a major confectionery manufacturer, delighting consumers not only with Dairy Milk but also with a vast array of other beloved treats. The brand’s commitment to innovation, introducing new flavours and formats, ensures its enduring popularity.
In addition to Cadbury Dairy Milk, the Lucknow franchise has also announced partnerships with Dangal TV, Eco Mobility, BKT Tires, Astral Pipes, BookMyShow, SIX5SIX, INA Solar, SBI Life, Dazller, and Valvoline for the IPL 2024 season.
Currently, the Lucknow team sits sixth on the points table, winning and losing a game each, so far. Their next challenge comes against Royal Challengers Bengaluru (RCB) at the M. Chinnaswamy Stadium in Bengaluru on April 2 at 7:30 PM IST.