The free-to-air Hindi entertainment channel, Dangal TV, owned by Enterr10 Television Network, has signed up as the official entertainment partner of the Indian Premier League (IPL) franchise, Lucknow Super Giants (LSG).
This partnership will see the Dangal TV logo displayed on the non-leading arms of LSG players throughout the season.
The collaboration promises a deeper cricket experience for fans. Dangal TV plans to leverage its content library and programming to create a variety of initiatives that will amplify fan engagement. Exclusive behind-the-scenes footage, interactive activities, and other surprises will designed to fuel fans’ passion for IPL and Dangal TV’s entertainment offerings.
Speaking on the association, Manish Singhal, Managing Director, Enterr10 Television, the parent company of Dangal TV, expressed his profound interest, stating, “Dangal TV is the default entertainment choice of Indian television viewers, and it simply rules India’s Hindi heartland. It was apparent for us to join forces with Lucknow Super Giants, a team that represents the Hindi heartland of India and a team so synonymous with excellence and passion. Dangal TV believes in putting its viewers first, and this partnership is just another step in that direction. This represents a convergence of two powerful entities dedicated to entertaining and inspiring audiences across the nation and the globe. Together, we aim to elevate the T20 cricket experience to unprecedented heights.”
Echoing these sentiments, Colonel Vinod Bisht, MD & CEO RPSG Sports, commented, “We are excited to partner with Dangal TV in the upcoming season. Dangal TV is one of the most influential brands in the Hindi-speaking belt, which resonates strongly with our core fan base. We look forward to what will surely be an exciting collaboration for both brands.”
Enterr10 Television PVT LTD, founded in 2004 by Mr. Manish Singhal, is a leading Indian media and entertainment company. The entity boasts a diverse portfolio of channels catering to audiences across India. Dangal TV, launched in 2009, is the flagship channel. Enterr10 has since expanded its offerings with Dangal 2 (another Hindi general entertainment channel), Enterr10 GEC (a third Hindi general entertainment channel), Bhojpuri Cinema (a 24-hour Bhojpuri movie channel), and Enterr10 Bangla (a 24-hour Bengali general entertainment channel). Enterr10 has established a strong distribution network across India by curating content for diverse age groups.
The Lucknow-based franchise also secured partnerships with Eco Mobility, BKT Tires, Astral Pipes, BookMyShow, SIX5SIX, INA Solar, SBI Life, Dazller, and Valvoline for the IPL 2024.
After a close defeat to Rajasthan Royals (RR) in its opening match, the Lucknow team is gearing up for its home opener against Punjab Kings (PBKS) on Saturday, March 30, at 7:30 PM IST at Ekana Sports City in Lucknow.