The Indian Premier League (IPL) franchise, Lucknow Super Giants (LSG) have announced a partnership with Indian life insurance company, SBI Life.
Following the development, the insurance company has been named the lead helmet partner for the upcoming edition of the IPL.
Under this agreement, SBI Life’s distinctive logo will be featured on the helmets of LSG players during the IPL 2024 season.
Speaking on this association, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, “Our association with Lucknow Super Giants underscores the need for protection at a deep emotional level, emphasising on ‘Irradon Ki Suraksha’ which recognises the need for individuals to cut out the noise stay focused on their dreams. As a brand SBI Life provides the necessary impetus through insurance enabling individuals to stay focused on their dreams. Associating with a young and dynamic team like Lucknow super Giants (LSG) allows us to reach millions of cricket enthusiasts, spurring conversations around the important role of insurance; thereby encouraging the larger populace to take progressive steps towards securing a financial future. As a nationally recognised brand, SBI Life foresees this collaboration as a way to synergize the world of cricket and insurance, emphasizing the importance of protection both on and off the field.”
SBI Life Insurance is a prominent figure in India’s life insurance sector, originating from a collaboration between the State Bank of India (SBI) and BNP Paribas Cardif. Renowned for its active involvement in cricket, SBI Life also partnered with the Board of Control for Cricket in India (BCCI) spanning from 2023 to 2026. In the 2023 cricket season, SBI Life also served as the official helmet partner of Rajasthan Royals (RR).
LSG will begin their campaign on March 24 against RR at the Sawai Mansingh Stadium in Jaipur. The match is scheduled to commence at 3:30 PM IST.