The creators of the gentleman’s game and the current ODI and T20I World Cup Champions, England, had their equal share of ups and downs on the cricketing pitch throughout history.
In the ongoing ICC Men’s Cricket World Cup 2023 as well, the reigning champions lost their season opener against New Zealand, who were without Kane Williamson. The team, on the other hand, staged an incredible comeback by beating Bangladesh by a mammoth 137-run margin to gain their first two points. The team suffered crucial defeats in their following three games, dropping them to ninth place currently on the points standings.
Barring the failures in the ongoing World Cup, the English cricket team has won two World Titles in the last four years. The flag bearers of Test cricket are on the path of revolutionizing Test cricket by playing an aggressive brand of cricket. The World Champions always had an ardent following that has filled up stadiums and racked up viewership on air, due to which the England and Wales Cricket Board (ECB) has always been able to draw in some of the most prominent companies as sponsors. As the side faces the home team India today, let’s take a look at England’s sponsors for the ongoing summit cricket tournament:
Principal Partner:
cinch: cinch offers consumers a hassle-free, more convenient method to search for and purchase a used automobile online. cinch is dedicated to prioritizing drivers, offering thousands of meticulously inspected vehicles for perusal along with a matchmaker tool to assist in refining people’s search.
Title Partner:
Vitality: Vitality is a top supplier of investments, life insurance, and health insurance. The Vitality Program rewards participants for adopting healthy lifestyle choices, which include regular physical activity, a balanced diet, frequent checkups, and mental well-being.
Official Partner:
IG: As a top trading and investment platform, IG helps driven, aspirational people all over the world achieve their financial freedom. IG provides access to hundreds of foreign equities and exchange-traded funds through its share dealing platform, all within the framework of a general investing account, SIPP, or ISA.
Radox: As part of the Unilever brand portfolio, Radox’s line of bubble baths and shower gels are its most well-known offerings.
Kit Supplier:
Castore: Since its founding in 2015, Castore has sold its goods in more than 50 nations. The firm strives to produce the best-performing, longest-lasting, and lightest sportswear available.
Official Wine Partner:
Laithwaites: In 1969, Tony Laithwaite brought a van full of Bordeaux wine to England to share with friends and family. This led to the founding of Laithwaites Wine. Even though it is still family-owned, Laithwaites has expanded to rank among the biggest wine sellers in the UK.
Official Timing Partner:
Rado: Founded in 1917, Rado is a well-known Swiss watch brand around the world. Rado is renowned for its cutting-edge design and inventive use of cutting-edge materials to produce some of the toughest timepieces in the world.
Official Sparkling Wine Partner:
Chapel Down: Chapel Down is England’s premier wine producer with an endeavour to improve the world’s perception of English wine. Chapel Down is best renowned for its indigenous, widely liked sparkling wines and has its headquarters in the heart of Kent, with vines mostly dispersed over the chalky North Downs.
Strategic Partner:
Initial: Initial Washroom Hygiene is a market leader in bathroom hygiene, vending, and floor mat solutions. Initial provides the most comprehensive variety of bathroom hygiene offerings, comprising the supply and maintenance of equipment such as air fresheners, sanitisers, feminine hygiene units, hand dryers, soap dispensers, and floor protection mats.
Technology and Innovation Partner:
Microsoft: With regard to computer software, Microsoft is the biggest supplier globally. The firm has operations in more than 60 countries in addition to its corporate headquarters in Redmond, Washington.
Other Partners:
Metro Bank: Over 150 years, Metro Bank is the first newly established High Street Bank in the UK. In little than a decade, the firm has become a significant force in the banking sector of the United Kingdom.
Ascent: Ascent is an AI and advanced analytics-focused design-led software, data, and cloud company. Cloud-native goods, solutions, platforms, and experiences are designed, built, and managed by the brand on Azure.