Castore, a sports apparel brand based in the UK, has entered into a partnership until 2029 with the main professional snooker tour, the World Snooker Tour (WST), as an official technical partner.
In this role, Castore will team up with WST and players to design performance garments for select events over the next five years. The Riyadh Season World Masters of Snooker (March 4-6) and World Mixed Doubles in Manchester Central (March 30-31) will showcase Castore technical wear this season.
The primary aim of the partnership is to enhance the sport’s innovation and technical performance aspects while honouring its rich heritage. Additionally, the collaboration will introduce an exclusive online store featuring a range of products developed in the upcoming seasons.
Peter Wright – Chief Commercial Officer – World Snooker Tour, said, “We are really pleased to be able to announce such an innovative and exciting new chapter for the sport in collaboration with Castore. Their rapid rise as a business is inspiring and ties in with our current resurgence and long-term ambitions for the game. We can’t wait to work with the players to develop technical wear which will allow them to continue to excel in their performances and attract a new audience to the sport. We have also listened to fans comments about our retail offering, and we know working with Castore will elevate this to a whole new level”
Sam Lucas – Chief Sports Marketing Officer – Castore, said, “We are thrilled to announce our latest partnership with World Snooker Tour. The collaboration marks Castore’s first venture into the world of Snooker as we continue our multi-sport expansion, and the relationship comes at an exciting time for the highly respected sport. We look forward to joining forces with World Snooker Tour and being a part of an exciting future ahead for Snooker fans.”
Tom Rowell – Chief Marketing and Communications Officer – World Snooker Tour, said, “Snooker has a clear and distinct style which is globally recognised, the aim with this partnership is to evolve without losing our heritage. The idea is to adapt the attire for the events that already have a more relaxed dress code, we are sure this will enable players to carry on with the continual improvement in the standard of play and high scoring which fans love”
Castore has rich experience in sports associations and has been associated with McLaren F1, Oracle Red Bull Racing, Athletic Bilbao, Feyenoord Rotterdam, New Zealand Cricket, The Football Association of Ireland and others. It was ranked second on the Sunday Times list of the UK’s fastest-growing companies in 2023.