The governing body of cricket in England and Wales, England and Wales Cricket Board (ECB) has announced a new sponsorship association with the UK’s number one shower and bathing brand, Radox.
As a result of the partnership which includes the men’s, women’s, and disability England teams, the renowned Radox brand will promote the recently relaunched shower gel line with a campaign at sporting events across the nation.
Via England Cricket’s social media channels, Radox will continue to highlight the summer’s best cricket memories. The brand is seeking fans to submit their favourite series moments for an opportunity to prevail tickets to both the men’s and women’s Ashes.
Russell James, Sales & Marketing Director at the ECB, said, “We’re delighted to announce this new partnership with Radox. We have partnered with Unilever for numerous seasons now and, as we eagerly anticipate the upcoming Men’s and Women’s Ashes, there is no better time for one of their top performing brands, Radox, to join up with the sport to help amplify their new shower gel range.”
Chris Barron, General Manager, Personal Care, Unilever UK & Ireland, commented, “We’re so excited to see Radox partner with England Cricket. We feel there is a great fit between the two; Radox was founded back in 1908 with the objective to ease the fatigue of weary bodies and minds. Fast forward to today, Radox stands for helping people find a moment of recovery and restoration within their daily cleansing routine through the transformative power of fragrance and mineral therapy. We’re looking forward to supporting all of England’s players and keeping them refreshed over the season!”
Radox’s collaboration with England Cricket comes after the intriguing re-launch of its renowned shower gel line, which includes a new bottle made of 50% recycled plastic and 100% refillable with their new refill pouches. The recently released “Feel Radiant” vibrant pink strawberry and raspberry fragrance is among a wide range of mood-enhancing scents that are available.