The central governing body of cricket in England and Wales, the England and Wales Cricket Board (ECB) has announced its partnership with the UK-based commercial financial institution, Metro Bank for England’s national women’s team.
Following the partnership, Metro Bank has been named the inaugural champion partner of women’s and girls’ cricket, across all formats, from Test matches to grassroots. Along with this, the bank will also serve as the England women’s team partner and the title partner of the Women’s Ashes.
ECB 🤝 @Metro_Bank— England and Wales Cricket Board (@ECB_cricket) May 31, 2023
Our first-ever Champion of Women’s and Girls’ Cricket 😍
✅ Women’s and Girls’ Fund
✅ Built on community and diversity
✅ Making cricket a more inclusive sport
Find out more below 👇https://t.co/5LW1JkZvWZ
As per the deal, the branding of the bank will be visible on the sleeves of the jerseys of the English women’s team, from the beginning of the much-awaited women’s Ashes against Australia, which will start on June 22 at the Trent Bridge in Nottingham.
With the help of this alliance, both entities will look to amplify the growth and transform women’s cricket in England and Wales. The bank will also get proper brand visibility across international, domestic, and recreational games.
The fund will assist initiatives meant to broaden cricket’s appeal, attract more women and girls to the sport, and keep those who are currently playing. The ECB and Metro Bank both contributed equally to the fund, which will co-develop initiatives that will fuel the growth of women’s and girls’ cricket and hasten the sport’s transition to a more gender-balanced game.
Clare Connor, ECB Deputy Chief Executive Officer and Managing Director England Women, said, “Metro Bank share our passion, determination and energy to break down barriers and build on the huge progress we’ve made in women’s and girls’ cricket in recent years. We’re thrilled to welcome them on aboard as our first ever champion partner of women’s and girls’ cricket ahead of the highly anticipated Metro Bank Women’s Ashes Series, and are excited by the potential of what this partnership can achieve. Whilst we have seen a period of huge growth and increased profile across the women’s game, we know there is still much more to do to make our sport truly gender balanced. By working together with partners such as Metro Bank who share our ambition for the sport, I am confident we will make our sport more inclusive and inspire many more girls from all”.
Danielle Lee, Director of Brand and Marketing at Metro Bank, said, “This is a real partnership with purpose built on Metro Bank’s commitments to local communities and diversity and inclusion. Sport acts as a catalyst, helping to increase confidence and social skills, and together with the ECB we will use the Fund to empower more women and girls to reach their full potential in cricket and beyond. We will do this by changing perceptions and providing women and girls with the means to overcome the obstacles to maximise their participation in this great sport. This partnership will help to deliver a lasting legacy for women’s and girls’ cricket.”
Founded in 2010 by Anthony Thomson and Vernon Hill, Metro Bank is a retail and business bank with operations throughout the United Kingdom. It was the country’s first brand-new high-street bank to open its doors in more than 150 years. The London Stock Exchange is where it is traded.