The apex body of cricket in England and Wales, the England and Wales Cricket Board (ECB) has extended and expanded its agreement with the UK-based insurance company, Vitality.
Following this renewal, Vitality will continue to be the title sponsor of all home T20 matches played by the England men’s and women’s national teams, in addition to the domestic county league T20 Blast, for the next three summers.
The United Kingdom-based company will also remain the official wellness partner of English Test cricket until the 2026 season, along with the men’s and women’s editions of The Hundred.
Vitality will also become the title sponsor of the men’s County Championship for the 2024 season, which begins in April.
The ECB and Vitality first entered into a partnership in 2013. The two organisations’ most recent major agreement was made public in August 2022 and involved the placement of Vitality’s logo on the backs of players’ match outfits. This new agreement builds on it and adds a clause pertaining to players’ training apparel as well.
Recently, the ECB also extended its three-year sponsorship deal with IG. Other sponsors of the ECB include Laithwaites, Rado, Radox, Metro Bank, and cinch.