The governing body for cricket in England and Wales, the England and Wales Cricket Board (ECB) has signed a partnership renewal with the UK-based online trading platform, IG Group, for the next three years.
As per the renewal, IG Group continues to be the official investment platform of the ECB and also continues to be the sleeve sponsor of the England men’s national cricket team in all formats.
We're delighted to extend our partnership with @IGcom for a further three years 🤝
— England and Wales Cricket Board (@ECB_cricket) January 17, 2024
As part of the renewed deal, together we will invest over £1m in grassroots initiatives via the Net Gains Fund.
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As part of the agreement’s extension, IG will continue to have rights to branding, hospitality, digital content, and activation. In addition, the entity will invest an additional £1 million ($1.26 million) in ECB’s ‘Net Gains’ programme which provides cricket net facilities to communities throughout England and Wales.
IG supplied sponsorship for the previous year’s Ashes series, which included setting up a “Net Gains Arena” cricket simulator at each site for fans to use. The brand increased the £300,000 that the Net Gains fund has already raised with every run scored.
Sharon Manikon-Deane, IG’s head of UK, commented, “Over the last three years, we’ve made positive strides in our commitment to invest in the future of English cricket and this new agreement with the ECB will help to strengthen that even more. IG is about helping individuals achieve and aspire for more, instilling the skills and confidence they need to succeed in the financial markets, which is why we’re delighted to be leading the Net Gains initiative, providing opportunities for more people and communities to invest themselves in enjoying and improving at the sport they love.”
Russell James, ECB’s Sales and Marketing Director, stated, “The ECB is determined to keep making progress in making cricket more accessible to more people. Through our work with IG, we are already making a difference, and this year we will be reaching new communities who may not have had the opportunity to play before.”
He also added, “We are thrilled to have extended our partnership, which will see more than £1 million jointly invested to take cricket to under-served communities by 2027.”