The apex body of cricket in England and Wales, England and Wales Cricket Board (ECB) has signed a new partnership with the Swiss watch manufacturing brand, Rado.
Following the multi-year partnership, Rado has been named the official timing partner of the ECB.
As per the deal, the company will be serving this role in all the international matches of both men’s and women’s teams. The collaboration will also include the displaying of the Swiss entity’s logo on LED boards which are there in international cricket stadiums, on large-screen televisions, and on visuals for umpires.
Russell James, Sales & Marketing Director, ECB, said, “We are so proud to partner with Rado and welcome them to cricket as the ECB’s first Official Timing Partner. Rado are starting their journey in the sport at a hugely exciting time. This year millions of people will be glued to the action as we eagerly anticipate a joint men’s and women’s Ashes followed by an action-packed summer of International cricket, before the men’s 50-over team head off to ICC Cricket World Cup in India. We look forward to working with Rado to help continue the success England teams have seen at international level over recent years.”
Adrian Bosshard, CEO, Rado, commented, “We are thrilled to be the ECB’s first Official Timing Partner at this very exciting time for cricket in England and across the world. We look forward to being at the heart of the action supporting the England men’s and women’s teams at all of their international fixtures. Cricket is one of the world’s most popular sports and we know how much it is loved by fans of Rado – it gives us much pleasure to bring Rado and the best cricket teams in the world together in this partnership.”
Rado is a leading Swiss watch brand that comes from the house of The Swatch Group Ltd. The company was founded in 1983, and it is currently headquartered in Biel, Switzerland. Rado brings a wide range of stylish and high-class watches that makes the company more popular worldwide.