The newly unveiled campaign witnesses the current coach of the Indian cricket team playing an iconic avatar in a creative manner displaying Farmley’s varied healthy snacking offerings and emphasising on picking adulteration-free premium dry fruits and nuts.
Commenting on this, Rahul Dravid said, “Farmley’s assortment of healthy snacking products derived from their signature dry fruits, reflects the essence of a balanced and healthy life. Farmley truly delivers what it promises & enhances the experience for both the producers & customers, by establishing deep back-end linkages and eliminating the involvement of middlemen at each stage of the supply chain.”
Aman Gupta, Head of Marketing at Farmley said, “We feel that Rahul’s integrity, dependability, and trustworthiness, perfectly embody the values that Farmley stands for. Our ‘Healthy Ko Rakhe Healthy’ campaign is about sharing the importance of keeping the purity of dry fruits & nuts intact. While the first film talks about ‘No Kishmish Mein Mishmish, No Anjeer Mein Anjaan.’ the second film talks about our wide range of 100+ healthy snacking options that we have curated from our signature dry fruits. We are sure the audience would love seeing the coming together of two iconic worlds as Rahul is revealed in a never-seen-before avatar.”