One of the fastest-growing finance companies in India, Aditya Birla Finance Ltd. (ABFL) has unveiled a new ad campaign ‘Ab Kahani Badlegi’ with the Indian cricketer, KL Rahul.
In the advertising campaign, KL Rahul narrates his life’s achievements and draws comparisons with the paths taken by successful individuals. He emphasises the critical role that ABFL’s numerous lending solutions play in assisting individuals in realising their goals.
The commercial begins with a scene showing the 31-year-old playing cricket in a tiny alley as a young child, setting off on an incredible journey. This scene gives viewers an insight into Rahul’s small-town upbringing. The story continues by showing KL’s development as he moves smoothly through all phases of life, detailing his journey, and concurrently telling the successes of others made possible by the range of financial solutions ABFL provides.
KL Rahul’s steadfast dependability is demonstrated by his extensive track record and appealing leadership skills, as well as the trustworthiness that Aditya Birla Finance provides its consumers. He demonstrates a variety of strokes for each ball, which reflects ABFL’s commitment to providing a variety of loan-related proposal options to varied persons, assisting MSMEs and SMEs, and growing entrepreneurs. Rahul’s assertive and selfless leadership style resonates with ABFL’s goal to contribute to the country’s economic prosperity, thus highlighting the concept of ‘Ab Kahani Badlegi’.
Rakesh Singh, MD & CEO Aditya Birla Finance Ltd., said, “We are thrilled to collaborate with KL Rahul. His journey and achievements reflect our commitment to empowering individuals to achieve their aspirations, and we believe that his association with ABFL will elevate our marketing efforts to new heights. As a leading financial institution, ABFL offers a diverse range of loan solutions that cater to the diverse needs of our customers, and we are confident that our partnership with KL Rahul will help us connect with a wider audience and further strengthen our bond with them.”
Darshana Shah, Head of Marketing & Customer Experience, Aditya Birla Capital, said, “Cricket as a sport inspires the Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. As a cricketer, he has overcome all odds to make his mark on the Indian cricket team. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their life stories with ABFL as their trusted partner who will support them in overcoming financial challenges on their way to success. We want to enhance people’s lives and empower them to rewrite their story with the help of our loan solutions.”
On the association, KL Rahul, said, “Driven by a shared belief, this collaboration aims to provide everyone, regardless of their background, the chance to write their own unique success narrative. Aligned with Aditya Birla Finance’s mission, my goal is to empower individuals to lead and control their financial destinies. This transcends beyond a mere partnership; it holds a deeper significance for me.”
The ‘Ab Kahani Badlegi’ campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans – Udyog plus (a comprehensive business solutions platform), SME loans, loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realise their long-held dreams. This nationwide effort, released on television and online platforms, will reach people of all ages.