The Indian mattress brand, Duroflex has announced a partnership with the Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB).
For the ongoing IPL 2024, the brand has been named the official sleep partner of RCB.
Duroflex is going to release a unique RCB limited edition mattress and pillows as part of this partnership. The stadium will have a designated exclusive zone for fans known as the “Duroflex Zone” where they will be able to feel the relaxing Duroflex Touch.
Sridhar Balakrishnan, CEO, Duroflex, said, “We are thrilled to join forces with the Royal Challengers Bengaluru for the Tzo season 2024. We’ve always advocated the importance of sleep and continue to champion quality sleep for better recovery. Sleep plays a vital role in the recovery of athletes, and our mission is to provide them with the highest standards of sleep experience. We look forward to supporting team RCB in their journey and are equally enthusiastic about creating memorable experiences for RCB fans throughout the season.”
Rajesh Menon, Vice President and Head of Royal Challengers Bengaluru, said, “We are delighted to partner with Duroflex. Look forward to a great season together and build a longer-term association.”
The Bengaluru-based unit has already obtained partnerships with several brands for the 2024 season, including Frido, boAt, BigBasket, ConfirmTkt, Pexpo, Hindware, Advance Decorative Laminates, Kotak Life Insurance, and Navitas Solar.
The team is ninth in the standings, with only two points from three games. The team’s batting depth and bowling issues are posing significant problems that it would like to address in its next game against Lucknow Super Giants (LSG) on April 2.