Kotak Mahindra Life Insurance Company Ltd. (Kotak Life), the life insurance company based in India, has announced a partnership with the Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB).
The brand has been named the franchise’s official insurance partner for IPL 2024.
This collaboration aims to raise awareness and empower individuals across India about the significance of life insurance.
Mahesh Balasubramanian, Managing Director, Kotak Mahindra Life Insurance Company Limited, said, “At Kotak Life, we firmly believe that life insurance is a necessity for every Indian. We are committed to the vision of ‘Insurance for All,’ as outlined by the IRDAI. Through our partnership with RCB, we aim to harness the expansive reach of this prestigious tournament, thereby empowering individuals to secure a stable financial future. The RCB team has some prominent players who resonate deeply with Indian audiences, thus providing an opportunity to drive awareness about life insurance. This initiative also resonates with our brand promise, ‘Hum hain… hamesha’, wherein we give the assurance to stand by our customers at every juncture of their journey through life.”
Rajesh Menon, Vice President & Head, Royal Challengers Bengaluru, said, “We are thrilled to have Kotak Life as our Official Insurance partner for this season of the T20 League. In a nation like India, where cricket fans form a vibrant community of their own, this partnership presents an incredible opportunity to impart crucial awareness about the importance of Life Insurance.”
Kotak Life Insurance, a subsidiary of Kotak Mahindra Bank, is one of the nation’s fastest-growing insurance providers. With over 50 million lives insured as of June 30, 2023, the insurance company offers innovative life insurance solutions designed to ensure financial security throughout every life stage.
The announcement comes as RCB gears up for the 17th edition of the IPL, which kicks off today with a dazzling opening ceremony featuring Bollywood A-listers, Akshay Kumar, Tiger Shroff, and the musical legends AR Rahman, and Sonu Nigam.
The Bengaluru-based franchise has already secured partnerships with several brands for the upcoming season, including Frido, boAt, BigBasket, Advance Decorative Laminates, ConfirmTkt, Pexpo, Hindware and Navitas Solar.
The highly anticipated opening match will see RCB take on the defending champions, Chennai Super Kings (CSK), tonight at 8:00 PM IST.