Capri Global Capital bats for customer centricity with new campaign featuring Gujarat Titans players

The Capri Global Capital ad series features the Gujarat Titans captain, Shubman Gill, alongside teammates, Rahul Tewatia and Mohit Sharma.

Capri Global Capital, a non-banking financial company (NBFC) and a sponsor of the Indian Premier League (IPL) team, Gujarat Titans (GT), has launched a new film as part of its ongoing “Farz Nibhaatey Hain” campaign.

The ad series features the GT captain, Shubman Gill, alongside teammates, Rahul Tewatia and Mohit Sharma. The film aims to reinforce Capri Loans’ commitment to customer-centricity and its dedication to serving its patrons.

The films specifically highlight the flexibility offered by Capri’s Gold Loan repayment options.

Conceptualized by Rediffusion Brand Solutions, the campaign debuted on April 3, across various digital platforms and social media portals to capitalize on IPL 2024.

Basant Dhawan, Group CMO, Capri Global, said, “We are thrilled to launch the ‘Farz Nibhaatey Hain’ campaign, which underscores our unwavering dedication & commitment to provide exemplary service offerings to our customers. In today’s fast-paced world, we understand the importance of providing convenient and accessible financial solutions. Through this campaign, and in partnership with Gujarat Titans, we aim to showcase how Capri Loans prioritises customer needs with its unique product offerings besides valuing repeat customers with special loyalty benefits across its loan portfolios. The brand messaging being delivered by the Gujarat Titans players in the films will help us attract huge consumer eyeballs & build brand trust.”

Echoing similar sentiments, Pramod Sharma, National Creative Director, Rediffusion Brand Solutions, said, “Our approach towards this campaign is rooted in authenticity and empathy of Capri Loan’s conduct towards their customers. Each video portrays a scenario that would resonate with our audience, who has or would experience the services and wide range of credit products that Capri Loans has to offer. We wanted to deliver a very strong message of a sense of duty that the Brand upholds in their day-to-day conduct, but in a very light-hearted way. This was the toughest part developing this storyboard. We are sure the viewers would identify it and appreciate it while cheering for their favourite team, the Gujarat Titans.”

Capri Global Capital Limited is a well-established NBFC listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The company holds a place in the prestigious NIFTY Small Cap 250 Index and offers financial solutions tailored to high-growth segments like MSME loans, affordable housing finance, gold loans, and construction finance. Additionally, it provides corporate distribution for car loans from six leading commercial banks. With a robust network exceeding 800 branches spread across 12 Indian states and territories, Capri Global Capital caters to the unbanked and underserved populations in the country’s northern and western regions.

Rediffusion is India’s largest independent full-service advertising agency, crafting and executing comprehensive visual narratives for renowned brands across diverse industries.

Sitting at fifth in the IPL standings with two wins and a loss, the 2022 IPL champions are set to clash with Punjab Kings (PBKS) tonight at 7:30 PM IST.

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