The Indian Premier League (IPL) team, Gujarat Titans (GT) and Capri Global Capital Limited, a Non-Banking Financial Company (NBFC), have announced a partnership renewal.
This marks the third year the diversified Non-Banking Financial Company will be associated with the cricket team.
As part of the renewed alliance, the Capri Global Capital logo will retain its prominent position on the right chest of the team’s official jerseys throughout IPL 2024.
Basant Dhawan, Group CMO, Capri Global, said, “At Capri Global, we recognize the transformative power of sports in bringing communities together. With its incredible reach of over 500 million in India, the league is the fastest reach aggregator across media platforms. It helps us drive brand connect with varied audiences across income strata and geographies. This is our third year of association with the Gujrat Titans and we firmly believe that it will further help us drive brand affinity and create meaningful engagement propositions with our existing and potential customers.”
Colonel Arvinder Singh, COO – Gujarat Titans, said, “We are delighted to continue our partnership with Capri Global into the new IPL season. Capri Global made its IPL debut with the Gujarat Titans and the extension of the association is a testament to the tremendous value added to the brand with our winning performances. We look forward to a long mutually beneficial association with Capri Global.”
Capri Global Capital Limited, a well-established NBFC listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), is part of the prestigious NIFTY Small Cap 250 Index. The company focuses on high-growth segments like MSME loans, affordable housing finance, gold loans, and construction finance. It also provides corporate distribution for car loans from six leading commercial banks. With a strong network exceeding 800 branches across 12 Indian states and territories, the Indian entity offers financial solutions to the unbanked and underserved populations in the country’s northern and western regions.
GT have secured a range of brand collaborations, including partnerships with Croma, BKT Tires, Advance Decorative Laminates, ACKO, boAt, Astral Pipes, Jio, RAYZON SOLAR, Elemnt Sports Science, and Dream11.
With their newly appointed skipper Shubman Gill, the 2022 IPL champions will begin their campaign against Mumbai Indians (MI) on Sunday, March 24, at 7:30 PM IST.