The packaged drinking water brand, Bisleri has forged an association with the Indian Premier League (IPL) unit, Mumbai Indians (MI).
In this development, Bisleri has become the official hydration partner of the five-time IPL champions for three years. The newly-inked partnership will kick start with the 2023 season.
Commenting on the partnership, Jayanti Chauhan, Vice Chairperson, Bisleri International, said, “As a progressive brand, Bisleri has always advocated the importance of staying hydrated. Through this association, we would like to celebrate the spirit of sportsmanship, performance, and the strong connect hydration has with being healthy and fit. We are pleased to partner with one of the country’s favourite teams, Mumbai Indians, on this journey and script a powerful success story.”
A Mumbai Indians spokesperson, said, “We are happy to have Bisleri on board as we go into the new season. This partnership is a testament to the shared commitment to excellence and will work together to build a strong affinity with our much loved MI Paltan across the world.”
Speaking on the collaboration, Shekhar Banerjee, Chief Client Officer & Office Head, West, Wavemaker India, said, “This marks the beginning of a collaboration of a brand with 50 years of legacy and the most followed league in India. With Bisleri being the hydration partner to these top teams, we believe it is an excellent platform to connect with the fans.”
Prior to this development, a couple of weeks ago, Bisleri also landed a partnership with the defending IPL champions, Gujarat Titans (GT).
On the other end, the Rohit Sharma-led team have also issued proposals from Indian and global companies for the creation and launch of non-fungible tokens (NFT) based on the team’s intellectual properties (IPs).
In the recently concluded IPL Auction 2023, MI signed the Aussie all-rounder Cameron Green for a whopping INR 17.5 crore. MI had a forgettable season in 2022 as it finished last on the points table. With a stable and experienced batting line-up along with a robust bowling unit, the Mumbai-based team will look to clinch its sixth title in the upcoming season.