The Indian Premier League (IPL) defending champions, Gujarat Titans (GT) have announced a new sponsorship association with a packaged drinking water brand, Bisleri.
With this agreement, the brand has been labelled as the official hydration partner of the team for the next three seasons.
The alliance, which will begin with the 2023 cricket season will enhance GT and cricket fans to promote hydration. Bisleri has a more than 50-year legacy of championing the narrative on the significance of drinking more water and being healthy, a cause that resonates strongly with today’s youth.
Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said, “Cricket as a sport unites the entire country in setting benchmarks of athletic performance and endurance. The collaboration of Bisleri with Gujarat Titans is a strategic approach towards being a part of our consumer’s health and fitness mission. As we move forward, we will continue to drive more meaningful sporting and athlete-led collaborations that build brand connection with youth.”
Arvinder Singh, Gujarat Titans COO, said, “It gives us immense pleasure to announce Bisleri as our Hydration partner for the next three seasons. Both of us strive for excellence in our respective fields and look forward to a long and mutually beneficial relationship.”