The Asian Football Confederation (AFC) has signed a media rights renewal with the Qatar-based pay-TV network, beIN Sports for the 2022 season. This development includes the AFC Champions League and AFC Cup.
The broadcast partnership extension includes 14 territories in the Middle East and North Africa (MENA) region, including Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Syria, Tunisia, Bahrain, Algeria and Yemen.
Following this association, the inclusion of the two continental club competitions in the pay-TV network’s regional rights portfolio has motivated beIN to launch four new channels, especially for AFC to air all live matches simultaneously.
In the previous month, beIN acquired rights to broadcast the AFC qualifying fixtures for the FIFA World Cup Qatar 2022.
Dato’ Windsor John, AFC General Secretary, said, “We are pleased to announce this partnership with BeIN, which will bring the AFC’s world-class competitions to more nations across the MENA region, including nine AFC member associations.
“The MENA region is home to some of the most passionate fans of Asian football and it is essential that we provide them with unparalleled access to further solidify the AFC’s ambitions of confirming football as the number one sport in the continent.”
beIN has a rich broadcasting portfolio, the firm is strengthening its mark in the industry by getting some renowned sports competitions under its belt. In the past year, the global network of sports channels has signed new deals and extensions – Australia Open, Premier League, Serie A, Bundesliga, Champions League, LaLiga and Ligue 2.