The renewal extends the exclusive partnership between beIN Sports and Serie A in seven territories, including France, Hong Kong, Indonesia, Thailand, Cambodia, Laos, and the Philippines. The deal will also see beIN broadcast Serie A in three new territories in Asia-Pacific: Singapore, Malaysia, and New Zealand.
Commenting on the agreement, Richard Verow, Chief Sports Officer at beIN media group, said: “We are pleased to have renewed our deal with Serie A across such valuable markets in France and Asia-Pacific, and to begin a new partnership with the league in three additional countries, allowing our subscribers to watch the best Italian clubs and talent both in the domestic league and in a range of European competitions too.”
He further added, “At beIN we pride ourselves on bringing the best of Europe’s top flight action to markets around the world. Serie A perfectly complements our incredible portfolio which includes FIFA World Cup 2022, UEFA Champions League, LaLiga, the NBA, NFL, Wimbledon and much more.”
Amikam Kranz, Vice President Media Sales and Operations at Infront said, “beIN Sports is a key partner and this new, three-season agreement reflects how much trust it has in Serie A. Furthermore, the fact that the league’s presence will be expanded to new markets benefits all parties. We couldn’t be happier for fans of Serie A.”
With this new deal, beIN Sports will further strengthen their media rights portfolio in France as earlier in the year the company had also announced an extensive renewal deal with UEFA in seven countries across Asia-Pacific. That deal would see beIN Sports broadcast various UEFA competitions such as the UEFA Champions League in France.