Television broadcaster Bein Sports and La Liga have announced a new deal for broadcast rights in France for the next three seasons. Along with broadcasting La Liga 35 countries, Bein has held La Liga rights in France since 2012.
Laurent de Camas, managing director of Bein Sports France, said, “This renewal deal with LaLiga – our trusted partner in France since 2012 – supports our rational business strategy of bidding proportionately for premium rights while focusing on growth and profitability in France.”
Bein and La Liga are planning to continue their alliance against piracy. The announcement represents the latest international rights deal struck by La Liga with the help of the Mediapro agency. Meanwhile, Bein is also looking to finalise renewals of Bundesliga and Serie A rights in France as both deals expire at the end of the 2020-21 season.
Recently, sports streaming broadcaster DAZN had retained La Liga rights in Germany and Austria until the end of the 2025-26 season. While Disney ESPN booked an eight-year US rights deal worth $175m per season. In order to facilitate the record deal, LaLiga had to buy back the rights from Bein.
An agreement was also announced in Greece as Nova, owned by United Media Group, acquired the rights from next season, replacing rival Cosmote. Bein also holds the rights to the UEFA Euro 2020 championship, the 2022 Fifa World Cup, the NBA, the NFL, Wimbledon, and the FA Cup, amongst other properties.
Last year, Bein and pay-television broadcaster Canal Plus had announced the completion of their exclusive distribution and Ligue 1 sub-licensing deal. Under the deal, Canal Plus carries Bein Sports’ premium channels. From next season until 2024, Canal Plus and Bein will exclusively broadcast the UEFA Champions League. La Liga title race is well poised with two teams having a chance to lift the title on the final day of the season. Real Madrid can retain the title, while Atletico Madrid has a chance to lift the first title since 2015.