The Premier League club, AFC Bournemouth have announced a partnership extension with the American company, DeWalt.
Following this development, DeWalt will prolong to be the English top-flight league team’s official shirt sleeve sponsor for the ongoing 2023/24 season. The power tools manufacturing company’s branding will be featured on the sleeves of the Cherries’ men’s side home, away and third kits.
The initial association between the two parties involved kicked off last year ahead of the 2022/23 edition of the Premier League.
Rob Mitchell, Commercial Director at AFC Bournemouth, said, “We are pleased to continue to work with DeWalt, who are valued partners of the club.
“As official shirt sleeve sponsor, they’re ensuring their brand will be seen by millions of people around the world, thanks to the global coverage of the Premier League.”
DeWalt, the 99-year-old company, is currently headquartered in Towson, Maryland, US. The entity established in 1924 is a subsidiary of Stanley Black and Decker and has 13000 employees.
The Cherries are on a sponsorship signing spree as the team lately inked deals with Care South, IFX Payments, Dun & Bradstreet, and Vitality.
In the previous edition of the English top flight, AFC Bournemouth finished 15th on the points table with 39 points to their name. The Cherries will aim for a massive turnaround in the new season as they begin their 2023-24 edition tonight against West Ham United at the Vitality Stadium.