The Premier League club, AFC Bournemouth have announced a three-year renewed sponsorship deal with a not-for-profit organisation and leading provider of residential, dementia and nursing care, Care South.
The brand has been an official partner of AFC Bournemouth’s Community Sports Trust since 2014, funding the team’s weekly walking football sessions.
The organisation, which has its main office in Poole, is a prominent supplier of top-notch residential and care-at-home services throughout the south of England. The relationship has grown stronger over time, constantly striving to offer Care South residents deeper experiences by using the power of football to forge engaging and memorable memories.
Along with the regular ‘Extra Time’ responsibility, in which the team’s community coaches provide weekly events in the residential homes that emphasize their general well-being and overall health, last season featured VIP resident stadium visits, a Christmas coffee morning for residents at The Vitality Stadium, and club captain, Neto, visiting the Castle Dene care home.
Following the partnership renewal, Chief Executive of Care South, Simon Bird, commented, “The key to our successful partnership is that we have a shared objective; to provide a real benefit to the residents and care at home clients in our care. When you see it in action, you realise why it works. Everyone involved enjoys it – which is why the initiatives within the partnership are so successful.”
Amy Marks, Global Partnerships Manager, AFC Bournemouth, said, “Care South are a really valued partner and we’ve done some great work over the last nine years. It’s always a highlight when we go out to the homes and see so many happy faces there to greet us. We’re thoroughly looking forward to continuing our relationship with them and see it go from strength to strength.”
Recently, the club also inked sponsorship deals with Vitality as an official wellness partner, IFX Payments as an official money transfer partner and Dun & Bradstreet as an official training wear partner.
Last season, AFC Bournemouth finished 15th on the points table with 39 points. However, the team will be aiming for a substantial improvement in the following season. The side will begin its season this Saturday i.e. August 12 at 12:30 AM IST against West Ham United.