USA Gymnastics (USAG), the national governing body for gymnastics in the United States, has announced a new partnership with SKIPPY, an American brand of peanut butter.
As part of the deal, the brand has been named the official peanut butter of the organisation.
The multi-faceted deal provides both nutritional support and collaborative content for America’s gymnasts.
Through this deal, SKIPPY will supply its peanut butter products to athletes at USA Gymnastics’ national training camps and major events. This ensures a convenient and protein-rich source of energy for these elite competitors.
The partnership extends beyond direct product provision, with plans for collaborative content and storytelling initiatives across various media platforms.
Lauryn Turner, USA Gymnastics’ Chief Operating Officer, said, “We are very excited to welcome SKIPPY peanut butter as our official peanut butter. Protein is critically important to athletes’ training and aids in recovery after workouts, and SKIPPY peanut butter is a great snack for athletes of all levels to enjoy.”
Sam Hovick, Associate Brand Manager for the SKIPPY, said, “We are thrilled to partner with the USA Gymnastics team, whose athletes are experts in taking that breath before tackling big moments. We are inspired by these gymnasts for their passion and how they face challenges head-on to bring the sport to new heights.”
Kelsey Tynan, Senior Manager of the SKIPPY, said, “SKIPPY Peanut Butter is the perfect snack to both satisfy and energize. I grew up in the USAG program, and SKIPPY Peanut Butter is what fueled me through numerous practices. As an iconic American brand, we are honored to partner with the USAG team and to support these athletes who inspire us with their skill, passion and determination.”
SKIPPY is a popular peanut butter brand with a long history, first hitting shelves in 1932. Owned by Hormel Foods, the manufacturer offers a variety of peanut butter options, from classic creamy and chunky styles to natural peanut butter with no added sugar or artificial ingredients.