The top-tier English football competition, Premier League (PL) has announced a multi-year collaboration with the sports digital collectibles giant, Fanatics Collectibles.
As part of the deal, Fanatics Collectibles will become the exclusive provider of PL trading cards, trading card games, and stickers from June 2025.
The supporters of the highest level of the English football league system will be able to gather trading cards and stickers from all 20 PL clubs, enabling them to have the opportunity to connect with their favourite players and teams.
Fanatics Collectibles, the trading card and collectibles division of the global digital sports platform Fanatics, presently holds league and sport licencing rights for the Bundesliga, UEFA Club Competitions, Major League Soccer (MLS), Major League Baseball (MLB), UFC, and Formula 1. In addition to this, its flagship brand, Topps, has a long history in the sport, having partnered with the Premier League from 1994 to 2019. Fanatics Commerce also has e-commerce and licenced apparel agreements with The FA and several PL clubs.
Premier League Chief Commercial Officer, Will Brass, said, “We are delighted to welcome Fanatics as the official sticker and trading card licensee of the Premier League from season 2025/26. They bring an outstanding track record and strong commitment to innovation, helping fans all over the world express their passion for the sports they love. Through this partnership, we will be able to create a truly memorable collectible experience for all.”
David Leiner, Fanatics Collectibles’ President of Trading Cards, said, “We are incredibly excited to partner with the Premier League in this historic deal that we believe will put fans and collectors closer to the teams and players that they love. At Fanatics Collectibles, we know and love the game, and look forward to building an element of unique storytelling through the lens of collecting.”