The Premier League club, AFC Bournemouth have confirmed an affiliation with the business decisioning data and analytics provider, Dun & Bradstreet.
In this development, the entity from the United States has been named the official training wear partner by the club for the 2023/24 season. As per the pact, Dun & Bradstreet’s branding will be featured on the front of the first-team training wear along with staff attire and matchday warm-up tops and exposure around the Vitality Stadium.
Jim Frevola, President of Business at AFC Bournemouth, said, “We’re delighted to be partnering with Dun & Bradstreet, who are an industry-leading company with global appeal.
“As an organisation, they share our values and ambitions, and we believe this will be a successful partnership for all involved.”
Edward Thorne, General Manager at Dun & Bradstreet Europe, added, “Successful teams in business and sport rely on accurate and timely data and analytics to improve performance and gain a competitive advantage.
“We’re excited to be part of the Bournemouth community, and to support the team and their fans around the world.”
Dun & Bradstreet, founded in 1841, is headquartered in Jacksonville, Florida, United States and supplies commercial data, analytics and insights for businesses.
Prior to this development, in June, the Cherries also inked a renewal with Vitality to prolong as their official wellness partner.
On the field, in the previous English top-flight edition, AFC Bournemouth had a forgettable outing as they finished 15th on the points table with 39 points. The Kings Park-based club will look for a massive turnaround in the forthcoming season which kicks off on Saturday, August 12 at 12:30 AM IST. The unit will play its first fixture against West Ham United.