JioCinema, the official digital streaming partner of the Indian Premier League (IPL), has announced a pact with Hero MotoCorp, a prominent Indian multinational motorcycle and scooter manufacturer.
Following the deal, Hero MotoCorp has been named the associate sponsor of the IPL 2024 coverage on the OTT platform.
The announcement was made via a post on Viacom18 Sport‘s LinkedIn handle.
JioCinema recently inked a sponsorship deal of a similar nature with PokerBaazi, an online poker platform, for the digital coverage of the ongoing IPL season.
The digital streaming partner has been experiencing a successful season, with the epic clash between Mumbai Indians (MI) and Chennai Super Kings (CSK) on April 14 garnering over 71.5 crore views.
The OTT platform has also implemented affordable advertising opportunities for Small and Medium Businesses (SMBs) seeking to leverage the massive viewership of IPL 2024.
The announcement comes on the heels of tonight‘s match, in which Delhi Capitals (DC) will face off against Rajasthan Royals (RR) at the Arun Jaitley Stadium in Delhi at 7:30 PM IST.