The Indian company, Zed Black Agarbatti has released a new campaign for the ICC Men’s Cricket World Cup 2023 featuring its brand ambassador, Mahendra Singh Dhoni.
In the advertisement, the former Indian skipper is shown enjoying the game with his mates. Amidst the heightened tensions within the group, Dhoni discusses the importance of praying during difficult times and affirms that all prayers will be heard.
Oberoi IBC created the TVC, which will be marketed in a 360-degree manner across News and GEC Channels over the holiday season.
Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “We are truly honoured to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings.”
Anshul Agrawal, Director, Mysore Deep Perfumery House, said, “The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand.”
Anand Oberoi, Managing Director, Oberoi IBC, said, “With their products being an integral part of households across India, Zed Black has often been associated with the power of prayers and spiritual rituals. This collaboration with MS Dhoni and the new TVC underlines the belief that collective prayers have the potential to create a positive aura and bring good luck not only to the cricket field but also to our lives.”