Premier League club Chelsea have announced a new partnership with Cyprus based technological firm Parimatch Technologies. The London blues announced that the deal will be starting from the 2021/22 season and will run up to 2023/24 for a total of three years.
Parimatch Technologies is an operator-turned-technological company that will have access to Chelsea’s social and digital assets. Through this partnership, both parties aim to create ‘mutual branding’.
The company is tech-based and offers solutions both in the marketing and gaming industry. Earlier it was a sports betting company with the name ‘Parimatch’. However, now they’ve rebranded it and changed to Parimatch Technologies.
“Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21’s European Champions is a great thrill and responsibility.
“Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring. As our two brands are used to winning in style and striving for success, we are very confident this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe,” said Roman Syrotian, Co-CEO of Parimatch Technologies.
It’s a smart move by Parimatch Technologies as this move will definitely help them increase revenue and customer stronghold in Europe. The current Champions of Europe is a popular club with millions of fans across the globe which will provide them with the required reach.
“Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win.“
“Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history. We are excited and proud of this partnership and the opportunities it brings,” said Guy Lawrence, CEO of Chelsea FC.