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UFC

Brands

Conor McGregor joins 1xBet as global brand ambassador ahead of UFC return

Aashay Khandelwal -
Brands

Stake strengthens combat sports portfolio with Tracy Cortez global ambassador deal

Aashay Khandelwal -
Other Sports

TKO taps SuperFile for new sponsorship category across UFC and WWE

Aashay Khandelwal -
Sports Business

Sportradar and Kalshi strike landmark deal to shape future of sports prediction markets

Aashay Khandelwal -
Other Sports

UFC deepens fintech presence with historic Exodus partnership

Aashay Khandelwal -
Other Sports

UFC names Knox Hydration as official global hydration partner

Aashay Khandelwal -
Sports Business

UFC deepens tech alliance as Meta takes naming rights at APEX

Aashay Khandelwal -
Sports Business

Zoox partners with T-Mobile Arena to launch autonomous ride-hailing access

Aashay Khandelwal -
Other Sports

Ram accelerates into combat sports with new TKO partnership

Aashay Khandelwal -
Other Sports

DoorDash signs multi-year deal as official partner of WWE and UFC

Aashay Khandelwal -
Other Sports

TKO and Polymarket launch groundbreaking integration of prediction markets into combat sports

Aashay Khandelwal -
Media Rights

UFC renews long-term media rights deal with U-NEXT in Japan

Aashay Khandelwal -
Other Sports

Smith+Nephew extends partnership with UFC to drive sports medicine advancement worldwide

Aashay Khandelwal -
Media Rights

Paramount shakes up MMA world with $7.7B UFC rights takeover

Aashay Khandelwal -
Other Sports

Casey’s teams up with UFC and WWE for TKO Takeover Weekend

Gauresh Mahadik -
Business News

Meta joins the octagon as UFC’s official fan tech partner

Aashay Khandelwal -
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