The marquee mixed-martial arts (MMA) competition, the Ultimate Fighting Championship (UFC) has announced a multi-year partnership with Rizz Pharma, an online direct-to-consumer Rx prescriber and retailer.
Following the new contract, Rizz Pharma has become UFC’s official partner, holding exclusive rights in the US to sell medicines for erectile dysfunction and hair loss. This is the first time a marketing partner has been allowed access to these categories by the UFC.
During certain of the foremost UFC events, such as Pay-Per-Views and Fight Nights in the United States, Rizz Pharma will have significant advertising inside the world-famous Octagon. Additionally, the logo will also be added to Dana White’s Contender Series, which will take place inside the Octagon. The pharma firm’s emblem will also be incorporated into the exciting “What’s Coming Up” section, which previews exciting upcoming Main Card matchups, on a few Pay Per View broadcasts.
Most significantly, both parties will work together to develop the Rizz Pharma Privacy Cover. Athletes could utilise the vital accessory during pre-fight official weigh-ins as they undress before stepping on the official scale to record their weight. This is the first time UFC has included partner branding on the much-pictured and unique-to-MMA privacy cover.
The new agreement with the brand also includes an annual brand ambassador fund, which will assist in bringing the collaboration to life through appearances, content, and creative initiatives featuring UFC athletes.
The collaboration between UFC and Rizz Pharma will next be put into action on Sunday, February 4 (5:30 AM IST) at UFC APEX in Las Vegas during UFC Fight Night: Dolidze vs Imavov.
Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships, UFC & WWE, said, “Rizz Pharma is a disrupter brand led by a really savvy executive team that understands UFC and our fan base. They are a great fit because their affordable personal care products can provide value to our core male demo. In return, we’re excited to collaborate with them to help them reach more customers and grow their business.”
John Rogoveanu, Co-founder of Rizz Pharma, said, “In 2024, Rizz Pharma embarks on a new journey as an official partner of UFC, becoming the designated provider for hair loss and erectile dysfunction treatments. This exclusive partnership symbolizes a significant milestone in our company’s history, reflecting our dedication to advancing healthcare solutions.
“Aligning with one of the most prominent sporting entities globally, Rizz Pharma reinforces its commitment to healthcare excellence and accessibility. This strategic collaboration not only elevates our brand presence but also aligns perfectly with our vision of a healthier, more accessible future for every American.”