The marquee mixed-martial arts (MMA) competition, the Ultimate Fighting Championship (UFC) has announced a multi-year partnership extension with the leading snacks maker, KUDO.
Following the extension, KUDO has been named the official global popcorn of UFC.
UFC And KUDO Snacks Expand Partnership Worldwide. https://t.co/kRQuODVmBh— UFC News (@UFCNews) January 18, 2024
Through this renewal, the company will have a presence at high-profile UFC events including Fight Nights and select pay-per-views. Branded integrations will include “high visibility placement and broadcast features inside the world-famous Octagon.”
The partnership also includes an annual brand ambassador fund, which is intended to recruit UFC fighters for other marketing initiatives.
Speaking on the renewal, Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships at UFC, stated, “We’re thrilled to expand our partnership with Kudo. They are a challenger brand with global ambitions, and we’re excited to use the worldwide popularity of UFC to help their business scale new heights and reach new consumers with their great-tasting, healthy products.”
Ryan Lewis, KUDO Snacks’ Founder and Chief Executive, commented, “Just like the athletes who give their all in the Octagon, our protein popcorn is crafted with passion and dedication. This collaboration marks a perfect blend of taste and toughness, and we’re excited to fuel the excitement of UFC fans around the world.”