The premier American mixed-martial arts company, Ultimate Fighting Championship (UFC) has announced a sponsorship agreement with an innovative online gaming platform, Roobet.fun.
As a result of the agreement, Roobet.fun will be provided a lot of publicity through some of the most prominent UFC events and online platforms. Roobet.fun will gain from well-known branding in the Octagon at suited UFC Pay-Per-Views and Fight Nights as well as serving as a presenting partner on particular episodes of Embedded, UFC’s all-access video content series that documents top UFC athletes preparing for forthcoming contests.
Grant Norris-Jones, Senior Vice President of Global Partnerships, commented, “We’re thrilled to welcome Roobet.fun as an official UFC partner. Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”
Additionally, UFC and Roobet.fun will work together to create a variety of unique and original pieces of content that will be shared on the more than 243 million global users of UFC-owned social media channels and digital platforms.
This new agreement also consists of a yearly brand ambassador fund that will be utilised to promote the collaboration through athlete appearances, content creation, and innovative initiatives.
Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said, “Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world. With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”
The Roobet.fun company has already established significant roots in the MMA scene, as it individually backs several of the UFC’s finest athletes, including past champions Alex Pereira, Charles Oliveira, Brandon Moreno, and Marlon “Chito” Vera, via multi-faceted sponsorships. Champions Corner, presented by former UFC flyweight champion Brandon Moreno; Chute Boxe, hosted by Diego Lima, Head Coach and Manager of the legendary Chute Boxe Academy in Brazil; and On the House, hosted by MMA agent Jason House, are also produced by the firm.