UFC onboards Origin US as official marketing partner

Through this pact, Origin US will get prominent exposure throughout all the UFC platforms, which also include live events.

The premier mixed martial arts (MMA) competition, the Ultimate Fighting Championship (UFC) has secured a pact with the US clothing brand, Origin US.

Following the deal, Origin US has been named the official marketing partner of UFC.

Through this pact, the brand will get prominent exposure throughout all the MMA competitions’ platforms, which also include live events.

The new agreement designates Origin as the UFC’s sole partner for jeans, boots, and hunting apparel, and the brand will serve as the organization’s official jeans supplier.

Furthermore, Origin will function as the presenting partner for some UFC Fight Nights in 2023 and will have substantial branding, including a placement inside the Octagon, at some UFC pay-per-view events.

Grant Norris-Jones, UFC Senior Vice President of Global Partnerships, said, “There is so much overlap between UFC Fans and Origin consumers. Compared to fans of other sports, UFC fans over index on purchasing jeans, boots, hunting apparel and other products Origin is known for. This is a tremendous consumer growth opportunity for Origin and we’re proud to support them and help them achieve their goals.”

Pete Roberts, Founder and Chief Executive of Origin, said, “And this is a tremendous collaboration because there’s a shared passion – for the fighting spirit, for pushing boundaries and being relentless, disciplined, unapologetic, and determined. That’s what it takes to win in the UFC, and it’s what it takes to win in our battle to bring American manufacturing home. We’re grappling with a larger problem, and this fight is an economic war on Freedom.”

Jocko Willink, Co-founder of Origin, stated, “The UFC is an American brand based on fighting, and that’s exactly what Origin is. The roots of both companies are intertwined in combat sports, so we share the same principles and values. I think that fans of the UFC will understand Origin as soon as they hear where we came from, what we stand for, and where we are going. Both brands are aligned.”

Origin Maine also known as Origin is an American manufacturer of apparel, denim jeans, outerwear, footwear, and fightwear for athletes. The company was founded in 2011, and it is currently headquartered on the East Coast, New England, Northeastern US. 

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