The premier mixed martial arts competition, the Ultimate Fighting Championship (UFC) has announced a brand-new partnership with the innovative game provider company, SPRIBE for UFC 294, which will be held in Abu Dhabi, this weekend.
As part of the multi-year sponsorship agreement, SPRIBE will receive significant branding at UFC 294 and around the octagon, as well as at upcoming pay-per-view and fight night events.
The brand will use the agreement to create branded integrations within live broadcasts of each chosen fight night card in addition to increasing brand awareness. Additionally, it will receive an annual grant from the UFC Brand Ambassador program to further promote the alliance through appearances, content, and innovative marketing strategies.
Grant Norris-Jones, UFC Senior Vice President of Global Partnerships, said, “We’re thrilled to welcome SPRIBE as an official UFC partner. SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”
Giorgi Tsutskiridze, CCO at SPRIBE, said, “This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before. Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone.
“UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”
SPRIBE specialises in managing casinos and creating iGaming software. The goal is to develop ground-breaking goods with an impact. The management team has a wealth of experience in both casino management and iGaming software development. Because of this, the company consistently offers the best games and services.