The instant noodles brand, MAGGI has unveiled its new commercial campaign, ‘Match. MAGGI. Masala.’, featuring Indian women’s team vice-captain, Smriti Mandhana.
The desire to support numerous sides adds to the enthusiasm of cricket fever, but one thing makes the frenzy even more intense: MAGGI noodles’ delicious flavour. In the commercial, MAGGI, steps up to the crease once more to promote moments of friendship and camaraderie.
The campaign includes a digital film and social media activation. The film centres around Smriti, who highlights the attributes of friendship and the pleasures of sitting down with pals to watch a match while enjoying MAGGI together, even when friends are supporting different teams.
Mr. Rajat Jain, Director, Foods Business, Nestlé India, said, “Our campaign Match. MAGGI. Masala. highlights the shared joy of indulging in an irresistible bowl of MAGGI despite supporting different teams, making the match even more masaledaar. We are proud to on board the champion herself, Ms. Smriti Mandhana who now as a viewer cannot resist a bowl of MAGGI. We believe that the campaign will heighten the spirit of cricket by bringing ultimate delight to the consumers.”
On the campaign, Smriti Mandhana said, “MAGGI is my first love and I am ecstatic to be associated with the brand which brings together the two most precious things for me. The thought is true to what I feel even when I watch the match with my friends and is truly Match. MAGGI. Masala.”