Sony Sports Network releases campaign ‘Universe Ka Sabse Bada Football Festival of 2024’ for UEFA EURO 2024 featuring Kartik Aaryan

In the advertisement by Sony, Kartik Aaryan can be seen playing a dual role, which heightens the excitement for the UEFA EURO 2024.

One of the leading sports broadcasting entities, Sony Sports Network has unveiled an advertisement campaign ‘Universe Ka Sabse Bada Football Festival of 2024’, featuring its brand ambassador and Bollywood actor, Kartik Aaryan, for the upcoming UEFA EURO 2024.

In the advertisement, the actor can be seen playing a dual role, which heightens the excitement for the quadrennial championship.

The highly visual effects-heavy ad film captures the fans’ excitement for UEFA EURO 2024 and offers a sneak peek at what could be expected from “the biggest footballing event of the universe.” In this ad film, Kartik Aaryan puts on the avatar of an alien for the first time. Drawn in by the festivities on Earth, he chooses to participate in the football festival. The extraterrestrial finds his identical self in a human form. The duo then joins thousands of other fans in celebrating the beloved European teams and players competing in the competition.

Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, said, “UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of a film with a high end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”

Kartik Aaryan, Bollywood Actor & Brand Ambassador for Football on Sony Sports Network, said, “It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”

UEFA EURO 2024 is one of the most highly anticipated sporting activities of the year. The contest will include eight of the top ten FIFA-ranked countries, including defending champions Italy, France, Spain, Portugal, Belgium, England, the Netherlands, and Croatia, competing for the coveted crown. The top players and coaches from Europe and across the globe will be in action as international football takes over from club football for a month. The likes of Cristiano Ronaldo, Kylian Mbappe, Harry Kane, Virgil van Dijk, Luka Modric, and more are going to don their national jerseys and compete for the ultimate reward.

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