Nasher Miles, the D2C luggage entity, has unveiled the star Indian wicket-keeper batter and its brand ambassador, Rishabh Pant, as the new face of its campaign labelled ‘Travel In Style’.
The newly released brand campaign sees the 25-year-old making a style statement and striking poses with varied luggage from Nasher Miles.
Lokesh Daga, Founder and Director, Nasher Miles, said, “We are absolutely thrilled to have Rishabh Pant as the face of our new campaign. Rishabh’s dynamic and versatile personality truly resonates with our vision of making travel more than just a journey. We feel that his charisma and pan-India appeal perfectly align with Nasher Miles’ commitment to catering to the diverse tastes of today’s travelers. The campaign is focused on traveling with style, with the products being as unique and colorful as the journeys we embark on. Each piece is a blend of vibrant designs and thoughtful practicality, making it a perfect companion for travelers who want to explore the world in style.”
Pant, said, “It’s truly an utmost pleasure to be the face of Nasher Miles, a brand that’s all about combining style and functionality in the world of travel. Just like cricket is more than just a game for me, Nasher Miles’ luggage is more than just travel gear; it’s a statement. It’s about being dynamic, embracing life, and expressing your unique self, whether you’re on the cricket pitch or at the airport. Nasher Miles helps you channel your inner personality through its vibrant colors and designs, and I’m all up for it. I urge everyone to hit the road with Nasher Miles, and let every journey be a vibrant reflection of your personality.”
Throughout the recovery period following his accident, Pant has been absent from the cricket field but has been very much active off the field with his brand campaigns and endorsement agreements – HDFC Life, Maggi, Star Sports, and Nasher Miles.