The initiative of having ‘Believe Ambassadors’ will help the sports network to develop new campaigns and properties to increase the liking for the sport and create a huge fan base among youngsters. These ‘Believe Ambassadors’ come from different parts of the country and represent various IPL teams.
The Indian sports media giant extended its association with Kohli, where the broadcaster will prolong its creation of ad campaigns with the Indian great and co-build new entities such as Indian Sports Honours (ISH).
Speaking on the association, Rishabh Pant, said, “I’m happy to announce that I am joining Star Sports as its ‘Believe Ambassador’. The association allows me to grow the popularity of the game, especially amongst youngsters. Cricket has the power to bring joy, enrich lives and teach youngsters the right life lessons. A young boy from Roorkee had the belief that he would represent and earn laurels for his country. Through my association with Star Sports, I would like to inspire young Indians to believe that no matter where you come from, you can achieve your dreams through hard work. Just Believe!”
Sanjog Gupta, Head – Sports, Disney Star, said, “We are thrilled to have Rishabh Pant join us as a ‘Believe Ambassador’. As a young, dynamic player with tremendous potential, Rishabh embodies the spirit of the game, our brand values, and is a great addition to our expanding roster of cricketing heroes. We see each of these associations as an investment in the future of the sport. We always select Cricketers based on their potential to be ‘icons’ as well as proponents of the ‘Believe’ philosophy. Our aim is to build a diverse group of ‘Believe ambassadors’ who can inspire the next generation of cricket fans and players across the country.”