The star Indian wicketkeeper batter, Rishabh Pant has been named the brand ambassador of the D2C luggage company, Nasher Miles.
Following the alliance, the 25-year-old cricketer will be seen in the digital advertisements run by the entity to reach out to an untapped target audience.
The business believes that the brand relates with Pant, as he achieved the heights, all courtesy of his sheer hard work, determination, perseverance, and his very dynamic style of game. One of the reasons behind the star batter’s success is the support of the people who have rooted for him throughout his entire cricketing career, and his constant nature of being true to his roots.
Nasher Miles is a well-known luggage entity that manufactures bags, briefcases, backpacks, laptop cases, and other accessories. The company aims to provide the best travelling experience. The business was founded by Lokesh Daga and Abhishek Daga, and it is based in Mumbai, Maharashtra.
Lokesh Daga, Founder & CEO of Nasher Miles, said, “In India, cricket cuts across all age groups, segments, and geographies, and Rishabh is a well-known Indian wicketkeeper batsman. His unorthodox style of playing and ‘never give up’ attitude has helped him stand apart from others. Considering this, we have chosen Rishabh Pant as the face of our brand. We, Nasher Miles, wish to be the travel partner of consumers through their ups and downs. Through this fruitful collaboration with Rishabh, we hope to reach an extended audience from Tier 1, 2 and 3 cities and even beyond.”
Speaking on the alliance with the brand, Rishabh Pant, said, “I am super excited to be the face of Nasher Miles, and I love what they are doing as a new-age brand helping modern consumers flaunt their colourful luggage bags with stunning airport looks. I completely resonate with the brand’s motto of making travel experiences more fun, efficient, and memorable through its wide range of affordable travel bags and accessories. I am happy to be a part of the brand’s journey and looking forward to contributing to its success in all ways possible”.