The instant noodles brand, Maggi has collaborated with the Indian wicketkeeper batter, Rishabh Pant for a new campaign.
The newly unveiled campaign portrays how the noodles brand brings lives in the shared moments among friends by adding the “masala”. The campaign has been curated by McCann India and it is being promoted across digital platforms.
Speaking on the new campaign, Rajat Jain, Head – Foods Business, Nestlé India, said, “Cricket is not just a sport anymore, but a social occasion that brings together friends. MAGGI strives to be the perfect partner for the camaraderie between friends. We believe with cricket, Rishabh Pant and MAGGI we have the perfect recipe for enjoyable moments. We hope the campaign will bring a smile to everyone’s face and further deepen the connect between MAGGI & cricket.”
Rishabh Pant said, “I am thrilled to be a part of the Match. MAGGI. Masala campaign. It brings together two of my most loved things – MAGGI & Cricket. The association enables me to be part of the cricketing world in a light-hearted way. The campaign aims to bring together cricket and MAGGI fans, providing an opportunity for them to relish the cricket moments while enjoying fun conversations.”
Maggi is a leading international brand of soups and noodles that comes from the house of Nestle. The noodles are one of the hot favourites among people, as it is very easy to cook, takes less time, and it is very delicious in taste.