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NIVIA to remain the Official Kit Partner of Jamshedpur FC

NIVIA and Jamshedpur FC have been associated since the latter's formation in 2017.

The Indian sports brand, NIVIA has signed an extension with the Indian Super League outfit Jamshedpur FC for the upcoming two years, starting from the 2021-22 season. In this agreement, NIVIA will be the Official Kit Partner of the club throughout the partnership.

The sports apparel brand and the club have been associated since the latter’s formation in 2017. The two entities have worked together to engage with the fans. Individuals from different age groups have connected with NIVIA and Jamshedpur FC through different activities.

While speaking about the extension, Jamshedpur FC CEO Mr. Mukul Choudhari said, “NIVIA is a world-class brand and we are proud of this partnership. Speaking about myself as well, I have grown up using NIVIA products too and the sports fanatics in the country consider it as one of the most trustworthy brands. They are the leading sports brand in India, and with them, we are on our way to forming one of the longest football club kit partner associations in Indian Football. Both brands have engaged well with the supporters in the last 4 years, and we are looking forward to another 2 years with them.”

Mr. Rajesh Kharabanda, Managing Director – NIVIA, was excited about the extension, as he said, “For us at NIVIA, it’s a no-brainer. With Jamshedpur FC, we have polished an amazing partnership over the years. When the club was established in 2017, the association formed back then was with the view of having it for a long-term and we are glad to be on board with the club for another two years. The club has the ambition to succeed and we want to be part of that journey with them.”

NIVIA Sports is owned by Freewill Sports Pvt. LTD, which was originated 87 years ago in 1934. The Indian brand has made its mark in the Indian and Asian markets and has been known as one of the most trusted sports brands in the country.

Earlier this month, Jamshedpur FC have formed and extended its collaborations with several different entities, the list includes Tata Motors, SBI and Tata 1Mg.

On the field, Jamshedpur FC will be commencing their ISL campaign against SC East Bengal on Sunday, November 21 at 7:30 PM IST.

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